By Madison Pagi
Online presence is one of the key yardsticks for measuring success. People all over the world browse the web to find solutions for their needs. This is where a business has to capitalise, make a name for themselves, and sell their products or services.
In India, the number of people who will buy online products will be more than 40 crore by 2027. It shows the massive significance of website traffic. By improving your website traffic, you can increase your brand awareness, convince potential customers about the quality of your products and services, and finally generate revenue.
What is Website Traffic?
Website traffic shows the number of people who visit a webpage or website. It is one of the key indicators of the health of a website and offers vital clues about what is working and what is not, and what should be done to improve the performance of the website.
Steps to Increase Website Traffic
Here are some steps you can take to increase your website traffic:
1. Use Search Engine Optimisation
Search Engine Optimisation (SEO) means creating your content so that search engines such as Google can easily find it. SEO is important because no matter how good your content, product, or service is, it is of no value unless people know about it and find value in it.
Keyword research is one of the most important aspects of SEO. For example, if you are writing SEO blogs, you have to find the relevant keywords for the topic you are writing on and use them properly in your write-up.
Google Analytics, Google Search Console, and Semrush are some of the best tools for measuring the SEO of a website. They can tell you about the number of people visiting your website, and the keywords your competitors are targeting to get good ranks.
You have to place the keywords intelligently in places such as the meta title and the meta description, in the introduction, and the headings used in the blog. Apart from that, you must add internal links to other relevant pages on the website.
2. Personalise the Landing Pages
A landing page is made to encourage the user to take a specific action. Usually, a person arrives at a landing page after clicking on an online advertisement, social media post, email campaign, or from the search results page.
You can use website analytics to craft content that meets the specific needs and tastes of your audience. For example, the content can be tailored according to the type of content they have been reading or the types of products they are interested in.
The call-to-action (CTA) for a landing page must be precise and guide the user to make a particular decision, such as signing up for product updates.
3. Produce High-Quality Content
Content production is the key to increasing your website traffic. Your content must be engaging, attractive, and informative to hook the audience. It must be lucid enough for the audience to easily follow and understand it.
One of the best things to do is concentrate on evergreen topics. If you focus on trending topics, you may attract eyeballs, but it is unlikely that you will provide valuable information to your audience.
The headlines that you use in your post must catch your audience’s attention. Even if your content is good, if your headline does not catch the reader’s mind, the reader could ignore your entire write-up.
You can also invite experts in your field to post their blogs on your website. It will boost your credibility while also adding to the range and depth of the content on your website. It is important to maintain good quality in the posts and follow the Google Search Essentials.
To make your content more engaging, you can add visual content such as images, videos, and infographics. Since Google also displays images in search results, using images can increase your website traffic. You can also embed videos relevant to the topics discussed in a post.
4. Publish Digital Ads
You’ve probably observed that advertisements for products you’ve searched online often appear on the websites you browse. You can also publish such advertisements across social media platforms and other websites people are interested in.
Data analytics plays an important role in deciding the placement of the ads. You have to segment and target your ads based on data about user activity on your website. Demographics such as gender, age, and social status play an important role in deciding how to mobilise your advertisements.
5. Optimise Content for Local Search Reputation
It is natural for a customer to search for shops, goods, and services around them. You may have noticed such results with locations of different shops on Google Maps while searching for a product or service. For example, if you search for “pet shops near me”, the search results will likely show a map with the names of prominent pet shops near you marked on it.
Thus, you must optimise content on your website so that you can rank on local search results. People can also submit their positive reviews on Google Maps, thus boosting your credibility.
6. Email Marketing
Email is a powerful way to take your business to your audience. Newsletters and promotional emails are the 2 main types of email marketing.
Under newsletters, you can send informational emails to your customers. For example, you send them links to blogs which you think will be valuable for them.
Promotional emails have a commercial intent. You can send information about products or services you have newly launched or discounts on products that they may have previously searched for.
7. Generate More Backlinks
Webpages on reputed websites with links to your web content can improve your ranking on the Google search engine results page. The greater the number of backlinks, the greater will be the chances of an improvement in the rankings. Please remember that if you get backlinks from websites with a poor reputation, it may harm the ranking of your website.
8. Get Influencers to Endorse You
Influencers are social media personalities with a significant following. You need to find out who are the major influencers in your industry and try to establish a relationship with them.
You can offer them your products and services and if they find it to be useful, they can endorse your brand and your products and services. They can create short form content in support of your website.
Influencers can also write blogs or post videos on your YouTube channel. You can also seek their permission and write under their byline on your website.
9. Social Media Marketing
Using data analytics, you can decide which social media outlet and which type of content is best for reaching your audience. It is important to remember that different types of content are suited to different types of audiences and social media platforms. Social media marketing is one of the key elements of content marketing for startups.
For example, if you are targeting a professional audience, LinkedIn could be the best choice. On the other hand, if you want to create more visual content Instagram would be the best platform.
No matter how good your products and services are, you will lose out on a lot if you don’t draw sufficient website traffic. It is an essential part of growing a business and increasing profits. With proper content scaling, you can take your audience to a larger audience while maintaining your quality standards.
